Miranda Lambert

Miranda Lambert
Untitled design

Double the SET, double the impact. 

Country artist Jelly Roll employed a strategic two-fold approach using our two tech products, SET.Live and SET.Fan, to significantly expand his fan base by nearly 120,000 new contacts during tour and post-tour. 

The Run of Show

Incentivize Fans On Tour

Jelly Roll first engaged fans during his 2023 Backroad Baptism Tour by using SET.Live to offer fans a chance to win a signed tour poster.

Collect Fan Contacts

Names, emails, and phone numbers of all fans who signed up to win were captured and pushed directly into Jelly Roll's CRM. 

Post-Tour Surveys

Fans were tapped to engage even further through 2x different SET.Fan surveys; which collected deeper insights on fans and additional data like zip code information. 

Bundled Value 👯 Artists can use SET.Fan before, during, and after tours to maximize engagement of fans and grab substantial data outside of just basic contact info! The use of SET.Live technology not only enhanced Jelly Roll's live show experience, but also built a lasting and interactive relationship with his audience via SET.Fan!

The Results

6,600+

New fan contacts collected from integrating SET.Live on tour

113,000

Survey responses collected from 2x separate SET.Fan surveys (promoted to both Jelly Roll's existing mailing list, on socials, and to his newly collected SET.Live contacts)

120,000+

Contacts that were either newly collected or updated with additional information -- all from utilizing both SET.Live and SET.Fan
Maria Garcia mtheory headshot

"Both tools proved to be invaluable resources to not only help identify who Jelly Roll's fans are in a live setting (via SET.Live), but also helped us uncover new fans (via SET.Fan). We now have a deeper understanding of who these fans are and how to message them."

Maria Garcia
VP, Marketing Strategy | mtheory Nashville

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