We’re excited to announce that our very own Victoria Yip will be participating in the “Super Fandom & the Marketing Machine” panel at Music Biz 2023.

What: “Super Fandom & the Marketing Machine” panel at Music Biz

When: Wednesday, May 17th | 3:00-3:55

Where: Symphony Ballroom D at Music Biz 2023 in Nashville

Who: 

• Aliya Faust, Director of Marketing, Sony Music Entertainment
• Ash Kernen, Entertainment & IP 3.0 Lawyer, Kernen Law; Independent Musician
• Ed Rivadavia, SVP of Digital Marketing & Strategy, mtheory
• Victoria Yip, Senior Manager of SET at Music Audience Exchange (MAX)

As the Ad Age 2022 Marketers of the Year list demonstrates, the power of an artist who truly knows their fans cannot be overstated. Lizzo’s appearance on the list highlights the shift toward artist-led music marketing and the importance of the artist-fan relationship in today’s music industry. The “Super Fandom & the Marketing Machine” panel will explore how music marketing technology and collaborative strategies can help artists better understand their fans, execute more efficient tours, secure their own brand partnerships, and deliver better fan experiences.

The panel will feature some awesome industry experts, including Aliya Faust, Director of Marketing at Sony Music Entertainment, Ash Kernen, Entertainment & IP 3.0 Lawyer at Kernen Law and independent musician, Ed Rivadavia, SVP of Digital Marketing & Strategy at mtheory, and our very own Victoria Yip, Senior Manager of the SET team at Music Audience Exchange (MAX).

The panel will delve into:

• How technology can facilitate more effective tours and brand deals
• Empowering artists and managers to use tech to better know fans and lock in brand deals 
• Using tech to deliver better fan experiences (and secure sponsorships) while on tour 
• The impact of music tech on marketing for artists large and small

We’re thrilled to be a part of this exciting panel and we invite everyone at Music Biz 2023 to join us. We also welcome anyone who wants to chat with us to come and find us at the conference–we’ll have a booth just to your left when you come up the escalator into the rotunda (booth 13 on the Music Biz map).

We’ll have a live demo of SET.Live that we’d love to show you–and anyone who checks in with us will be entered for a chance to win a super cool DemerBox from one of our favorite artist-backed brands (Zac Brown knows great music gear when he sees it). We’ll be giving away three of them, so you get multiple chances to win!

So, come hang with us, learn about the intersection of music, tech, and the super fan, and let’s talk about how to make your music career dreams a reality. See you at Music Biz!

About Victoria Yip, Senior Manager, SET

As Senior Manager of the SET team at MAX, Victoria will be breaking new ground within the music community to teach artists and their teams how to harness the power of technology to directly own and grow their fan relationships, build their own “brand,” drive more efficient music marketing and ultimately shake the music industry status quo. 

Prior to joining the SET team, Victoria worked on the Artist Relations team at MAX, curating artist partnerships with MAX's roster of brand clients. Her work at MAX has resulted in millions of dollars in partnerships across a variety of brands like Ford, Dr Pepper, McDonald’s, Canon, Coors Light, and AARP – as well as amplifying artists across a broad spectrum, ranging from emerging/independent (Thuy, Verite, Ivy Sole, Jade Bird, ARIZONA) to mainstream (Kane Brown, AJR, Jon Batiste, Bryce Vine, Queen Naija, Denzel Curry, and others).