Artist Spotlight: Yelawolf, Caskey, and Cowboy Killer

Yelawolf was the first of these three artists to use SET.Live and he loved the concept of SET.Live from the beginning. When Yelawolf launched a headline tour, he wanted to get supporting act Cowboy Killer (who he also co-manages) using SET.Live too, which snowballed as they recommended SET.Live to Caskey. 

All 3 artists ended up using SET.Live for the entire tour and they all collabed to create unique fan experiences and really cool incentive prizes to get fans excited to engage and share their contact info.

What We love about how Yelawolf is using SET.Live:

• These artists are doing ✨ the most ✨ with SET.Live! All 3 acts are using SET.Live during the tour, giving fans a TON of different incentives, like free merch, signed setlist, and other prizes. And by doing the most, they’re getting the most out of SET. All three artists are building up their fanbase CRM so that they can nurture direct relationships with their fans and build sustainable revenue streams.
• Yelawolf is an artists’ artist and makes supporting his opening acts a priority. By including Caskey and Cowboy Killer in the tour’s SET.Live integration, those bands are getting great visibility, gaining new fans, and generating their own fan data.
• All three acts utilize the post-registration page on SET.Live to promote their new music, using our built-in CTAs to direct fans towards their latest albums and releases. 

Pro-Moves You Can Use:

• Use pre-recorded audio liners to play to the audience in between set changes like Yelawolf, Caskey, and Cowboy Killer. This drives fans to SET.Live with minimal effort during the show so that artists can focus on rocking the stage.
• Headlining? Get your support acts to use SET.Live! This gives all acts a better chance to drive fan interaction and collect contact info (fans are more likely to opt in to share data for every artist if each is offering different giveaways or experiences).

Get to Know Yelawolf

Yelawolf is an American rapper and singer born in Alabama and raised in Tennessee and Alabama. He embarked on his career independently in 2005, releasing one EP and four mixtapes until 2010. It wasn't until 2010's Trunk Muzik EP that Yelawolf started to gain mainstream attention, culminating with Yelawolf signing a deal with Interscope Records. His first release on a major label was a reworking of Trunk Muzik, titled Trunk Muzik 0-60.

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Get to Know Caskey

Caskey is an American rapper from Winter Park, Florida. After years of independent releases, Caskey signed to Birdman's Cash Money Records, an imprint of Republic Records in August 2012. Caskey made his first mainstream appearance on the label's 2013 compilation album Rich Gang.

As a solo artist, he gained attention for his 2015 mixtape Black Sheep 2, which was met with critical praise. He parted ways with Cash Money in 2020 and released the collaborative album Yelawolf Black Sheep with Yelawolf the following year. Since departing the label, he's released four independent studio albums.

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Get to Know Cowboy Killer

Cowboy Killer's unique style combines rock, country and blues elements with modern 808’s and hip hop inspired drums. Born in Columbus, Ohio he was raised in a log cabin in the hills of Appalachia on a farm. His career began as an engineer and writer but he soon became the center of attention gaining over 20,000 followers and 1 million global streams worldwide after his debut release GOOD FOR LIFE.

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