Webinar: Know, Grow, OWN Your Fanbase

During this webinar, we talk with long-time SET® partner and marketing expert, Kayleigh Allen, Director of Marketing at mtheory LLC, about the importance of owning fan data–and share some tools that make it easy to know, grow, and OWN artists’ fanbases. 

We talk through:

• our SET suite of tools–SET.Live and SET.Fan–and how they allow artists to capture fan data in the live and digital environments
• how various artists are using our tools to engage and gain deeper insights about their fans
• the importance of using email and SMS (as opposed to relying solely on social algorithms) in your marketing strategy

We also answer a few questions directly from other music industry folks who were able to join us for the event.

And, as always, if you have any questions or want to set up your own VIP SET suite demo session, drop us a note here and we’ll get in touch!

About Jarred Goldner
Director of SET

As Director of SET at MAX, Jarred helps artists and their teams work smarter (not harder) to deliver better fan experiences, execute more efficient tours, better understand their fans, and even secure their own brand sponsorships. SET is a suite of innovative artist tools that support and empower artists, managers, and labels with practical strategies that center the artist-fan relationship.

Jarred and his team are passionate about helping artists take ownership of the relationship with their fans by eliminating gatekeepers and garden walls.

Before heading up the SET team, Jarred served as Director of Artist Relations at MAX, where he ran the team responsible for sourcing artists for branded promotional programs. He has spoken at SXSW, A3C Music Festival, and MusicBiz and has contributed to publications like Music Connection, BandsInTown for Artists, Hypebot, and ANA (Association of National Advertisers).

About Kayleigh Allen
Director of Marketing, mtheory LLC

After finishing her time at Belmont University, Kayleigh joined the team at mtheory, first as an intern, before rising through the ranks to a Director of Marketing / Client Lead.

At her current position, she works across a roster of five management teams to provide digital strategy, analytics, marketing execution, and support to a range of artists across genres, including Blackberry Smoke, Sara Evans, Shakey Graves, and Home Free.